We all like our privacy, and we’re not about to try and invade yours. At Wild as the Moon we have very little time for companies that sell customer data onto third parties. So in accordance to our privacy policy we will never sell or pass yours on.

Our privacy policy is in place as it is necessary for us to gather some of your personal data through our website. This is as a means of processing your orders. But we don’t collect or store payment information directly; this is processed entirely through PayPal. What we do collect is your name, address, email and contact numbers. We only ask for information we need in order to send you your goods. Or contact you for anything relating to them.

All personal information that we collect from the site is taken through securely encrypted SSL pages. We employ physical, electronic and procedural security on all the data which we hold in our customer database. We do not use Cookies.

Our subscribers and customers email addresses and names are used to send out email updates, news and special offers. You can unsubscribe from these emails at any time using the unsubscribe links contained in our mailshots.


This privacy policy provides you with details of how we collect and process your personal data through your use of our website.
(referred to as “we”, “us” or “our” in this privacy notice).
Contact Details
Our full details are:
Full name of legal entity: Wild As The Moon
Email address: hello@wildasthemoon.co.uk


A privacy policy protects your personal data. Which means any information capable of identifying an individual. It does not include anonymous data.
We may process the following categories of personal data about you:

Communication Data

Communications Data includes any communication that you send to us; whether that be through orders via the website, email, social media or any other communication that you send us. We process this data for the purposes of communicating with you, providing you with a service and for record keeping. Plus for the establishment, pursuance or defence of legal claims.

Customer Data

Customer Data that includes data relating to any purchases of goods and/or services. Such as your name, title, billing address, delivery address email address, phone number, contact details and purchase details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. This processing is necessary for the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.

User Data

User Data that includes data about how you use our website and any online services, together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business. This collection and storing of this data is necessary for the proper administration of our website and business.

Technical Data

Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. 

Marketing Data

Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways. To deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. The collection of this data is necessary for us to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.

We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Instagram adverts or other display advertisements). And to measure or understand the effectiveness of the advertising we serve you. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business). [NOTE SEE SECTION 4 BELOW)


Our privacy policy abides by GDPR and marketing opt in guidelines. We may send you marketing communications if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. If you are a limited company, we may send you marketing emails without your consent. However you can still opt out of receiving marketing emails from us at any time.

If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchase history etc. as this data is still necessary for the performance of any contracts between us and regulatory compliance.


We may have to share your personal data with the parties set out below:
Service providers who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors and insurers.
Government bodies that require us to report processing activities.
Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law and our privacy policy. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.


As part of our privacy policy we have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need, to know such data. They will only process your personal data on our instructions and they must keep it confidential.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. When deciding what the correct time is to keep the data for, we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for seven years after they stop being customers.

In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.
You can see more about these rights at:

If you wish to exercise any of the rights set out above, please email us at hello@wildasthemoon.co.uk

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.


Privacy Policy Data Breach Notification

In the event of a data breach we will follow the GDPR protocol for any company acting as a data controller. We will report any security breaches involving personal data to their relevant supervisory authority. In the UK, that is the Information Commission’s Office. We will also inform the individual(s) who’s data is affected, following the below Article 33 of the GDPR.

In the case of a data breach, the controller shall without undue delay and, where feasible, not later than 72 hours after having become aware of it, notify the personal data breach to the supervisory authority competent in accordance with Article 55. Unless the personal data breach is unlikely to result in a risk to the rights and freedoms of natural persons.

Where the notification to the supervisory authority is not made within 72 hours, it shall be accompanied by reasons for the delay. The processor shall notify the controller without undue delay after becoming aware of a personal data breach.

The notification referred to in paragraph 1 shall at least:
describe the nature of the personal data breach including where possible, the categories and approximate number of data subjects concerned and the categories and approximate number of personal data records concerned; communicate the name and contact details of the data protection officer or other contact point where more information can be obtained; describe the likely consequences of the personal data breach; describe the measures taken or proposed to be taken by the controller to address the personal data breach, including, where appropriate, measures to mitigate its possible adverse effects.

Where, and in so far as, it is not possible to provide the information at the same time, the information may be provided in phases without undue further delay.
In accordance to our privacy policy and GDPR, Wild as the Moon will document any personal data breaches, comprising the facts relating to the personal data breach, its effects and the remedial action taken. That documentation shall enable the supervisory authority to verify compliance with this Article.

For our Terms and Conditions please follow this.